市场背景
Most African Countries are Entering Rapid Development Period of Retail Industry
美国学者戴维森、伯茨和巴斯于1976年提出了零售业的“生命周期理论”。他们认为,与产品生命周期一样,零售业态也要经过创新、发展、成熟、衰退四个发展阶段。
In line with the Retail Life Cycle Theory put forward by American scholars in 1976, the retail industry has to go through following four stages—innovation, development, peak, decline, just like life cycle of a product.
从发达国家零售业态的演变历程看,人均GDP的增长是零售各子业态演变的决定因素。一般而言,人均GDP突破1000美元至3000美元是现代百货业的高速发展期,3000美元以上大型综合超市开始兴起,6000美元以上便利店业态流行,10000美元及12000美元以上仓储式商店和大型购物中心逐步繁荣。
GDP per capita plays a crucial role in retail industry. Generally speaking, rapid growth of department stores always accompanies with a GDP per capita of $1000 to $3000, and a level of over $3000, $6000, $10000 and $12000 respectively go along with prosperous development of hypermarkets, convenience stores, warehouse stores and shopping malls.
此处数字图标风格参考retail expo asia
2011年的人均国民生产总值排名显示:有7个非洲国家的人均GDP超过中国(8394美元),15个非洲国家人均GDP超过3000美元,25个非洲国家人均GDP在1000美元到3000美元之间。由此可以看出,非洲多国已经进入了超市行业快速发展的时期,绝大多数非洲国家进入现代百货业的高速发展期。
零售业在促进就业、拉动经济等方面的显著优势对处于经济发展阶段的非洲国家非常具有诱惑力也引起了其足够的重视。
In accordance with GNP per capita ranking 2011, there are 7 African countries with higher GDP per capita than China ($8394), 15 countries get to a $3000 level, and 25 of them achieve a GDP per capita of $1000 to $3000. It can be seen that the supermarket industry is experiencing fast growth in many African countries.
In Africa, the retail market is given substantial attention in view of its positive impact on employment, economy and other fields.
数据•非洲
2013年,拥有10.2亿人口的非洲(占全球人口的15%),零售额接近9000亿美元,2014年经济增速有望达到5.3%,正快速打造成为全球零售业的“新前沿”。南非大学市场研究所的报道指出,2013年零售商品均价增幅为5.7%,零售销售额将达到7476.2亿兰特,估计同比增长4.5%。非洲人口到2050年料将倍增至20亿,未来10年的消费开支将有可观增长。
In 2013, Africa’s retail sales amounted to about 900 billion dollars and its economic growth pace is expected to reach 5.3% in 2014, making Africa to be in the front rank of global retail industry. Market Institute of University of South Africa revealed that in 2013, the average price of retail goods saw an increase of 5.7%, and total retail sales reached 747.62 billion rand, up about 4.5% from 2012. By 2050, Africa’s population will double to 2 billion.
多数观点认同非洲零售业将持续增长。未来五年,非洲经济前景乐观。IMF预计,2014年,非洲GDP增长率5.3%,撒哈拉以南非洲地区达到6.1%;非洲开发银行预计,非洲贫困人口的比例将由2008年的48%,减少到2020年的20%。决定经济和零售业发展的主导因素仍然是经济发展政策、贸易农业改革措施及就业的增长等因素,但良好的人口结构也对零售业的发展起着积极作用。
Most people agree that its retail industry will continue to attain sustained growth. In next five years, Africa’s economy is showing promising trends. IMF predicts that in 2014, Africa’s and Sub-Saharan Africa’s GDP growth rate will respectively reach 5.3% and 6.1%. African Development Bank estimates that Africa’s poverty stricken population will account for a smaller proportion, dropping from 48% in 2008 to 20% in 2020. Economic policy, trade/ agriculture reforming measures, employment growth and related factors will remain the major driving forces of economy and the retail industry, so will a reasonable population structure.
非洲大陆的零售贸易和投资主要集中在尼日利亚、南非、加纳、肯尼亚和埃及等国家。尼日利亚零售业的发展较好地诠释了非洲大陆零售业的发展。尼日利亚是非洲最大的零售市场,尼GDP占非洲GDP总和的15%;尼拥有1.67亿人口,未来十年,人口可能超过2.29亿人;尼年消费支出已连续两年超过1000亿美元。
In Africa, countries like Nigeria, South Africa, Ghana, Kenya and Egypt witness the most flourish retail industry and attract most of the investment. Take Nigeria as an example. Nigeria has a population of 167 million people, and it will exceed 229 million over the next decade. As the largest retail market in Africa, it takes up 15% of total GDP, and annual expenditures have exceeded 100 billion dollars for two consecutive years.
关于展会Commercial Equipment Africa
Commercial Equipment Africa, a B2B platform for enterprise interested in African market and wants to seize this rare opportunity.
Commercial Equipment Africa, an annual trade show that caters to retailers in Africa, showcases retail solutions and explores mutually beneficial business relationships. And also a event for professional retailers who aim to offer best shopping experience for customers and keep themselves updated with latest industry trends.
Commercial Equipment Africa allows visitors to meet suppliers with different quotes and solutions and help you make a wise purchasing choice. Share your opinions with retail decision makers under one roof, so please don’t miss this chance and share it with your business partners!
南非国际商业设备与零售业展览会是一个满足非洲零售业界人士的年度贸易展会,展示各类零售解决方案和开拓互惠业务关系,帮助零售业企业为消费者提供更好的购物体验及掌握最新行业趋势。
南非国际商业设备与零售业展览会,一个专门为对非洲市场感兴趣企业打造的B2B贸易平台,在非洲零售业快速发展之际为您提供开拓业务的绝佳机会。在这里,观众可以比较不同供应商的价钱及功能,助你作出更明智的采购决定并可透过展会与其他零售决策者会面及分享意见。请即把握机会与同行分享业界消息及与供应商讨论最佳零售方案!
为什么参加Why Exhibit?
Participating in this Exhibition allow your company to catch the potential of South Africa and surrounding countries.
参加这个展会可以让中国企业更好的面向南非及其周边国家的潜在客户群体,这些潜在客户之所以参观我们展会,是因为他们对中国产品感兴趣。
You cannot expect thousands of importers to spend time and money to find you, You must come to Africa and let them be aware of you.
中国企业不能坐等上千进口商话费时间和金钱找上门。最好的办法是,来到非洲,让非洲商人有机会了解中国企业。
The most important thing is the “Trust” issue, you cannot succeed this over Skype or email without face to face contact.
贸易往来最重要的是“信任”。在这一点上,Skype和邮件都不如面对面交流;
In addition to South Africa Importers, Importers in surrounding countries and even from Middle East
这个展会不仅仅面向南非的进口商,而且来自非洲周边国家甚至中东的进口商也可以通过南非市场进行与中国产品的贸易往来。
非洲商人喜欢中国的产品,因为同欧美国家的产品相比,中国的产品有明显的价格优势。
Exhibit in South African, saving trade cost of you and your clients
在南非展示您的产品,节省您和潜在合作伙伴的交易成本。
参展范围 Exhibit Scope
商业防盗系统及IT技术Retail Technology:
商品防盗系统Electronic Article Surveillance(EAS)、防伪防盗技术、防损技术、电子物品监视系统,条码终端设备;
商业零售安全系统:门禁、监控、报警系统、智能通道、客户分流引导、出入口机、闸机等;Gate Entry Solutions, Integrated security systems, Video surveillance systems, Access control / Biometrics, Store security, Fraud Management and Loss Prevention
电子支付系统:POS零售终端、电子收款机、票据打印机、电子订货系统、收银结算系统、电子转帐系统、移动支付终端设备;
Retail Information Systems, Payment, Card & POS, Peripheral, Checkout & POS terminal, Self-checkout, Labeling, coding, Mobile shopping, M-commerce, Card & payment solutions
商业网络信息技术及经营管理系统、仓储及订单管理系统、客流量统计系统、商品物流配送管理系统、多媒体导购系统、网上购物技术、各类商业管理系统及软件; 零售业信息技术、自动化识别设备及技术、商品机器及IT设备;
Warehouse Management, People Counting, Logistics and EDI(Electronic Data Interchange)
商业自助终端技术及产品:商业用自助服务终端;公共服务自助终端系统;查询触摸屏;自助终端软件;
Self-service Terminals, Touch screens, Vending machines
涉及零售领域的店铺设施设备Store Fitting and Equipment
商超货架、购物车、购物篮、收银台、商品展示设施、陈列设备;
Market goods shelf, shopping trolley, market basket, cashier desk, goods display equipment, display equipment
商业仓储物流设备、冷藏及冷冻食品储藏运输设备、冷藏及冷冻食品陈列设备、商超专业冰箱、商业冷链;
Commercial storage logistics equipment, refrigeration and frozen goods transporting equipment, refrigeration and frozen goods display equipment, market professional refrigerator, business cold chain
厨房设备、面包房设备、食品保鲜设备;
Kitchen equipment, bakery equipment, food fresh keeping equipment
商品包装设备、电子称重设备、自动存包柜;
Product packaging equipment, electronic weighing equipment, automatic bag-storage cupboard
商人机器人技术 Robotic Technologies for Commercial Use
安防、保洁,信息咨询与接待、指引、表演、助老助残、辅助康复等方面应用的商业机器人
Robotic Technologies for Safe and Security,Cleaning,Information & Reception,Guide & Performance,Old & Disabled Helping,Rehabilitation etc.
店装、展示用品及POP产品Retail Design & In-Store Marketing
店铺设计与装修、商业美陈设计、服装陈列、商业橱窗展示设计、品牌形象设计、卖场设计、广告促销系统、营销推广技术及品牌推广活动策划、展台设计与装修、商店全面解决方案;Merchandise display fittings and commercial design, Shop architecture and interior materials
商业空间照明、卖场照明设备、陈列柜和橱窗等的展示照明;Shop lighting and lighting control systems
视觉陈列,促销,POP营销产品、数字标识、标牌、导向标识、互动媒体、数字化商店;Signs, Graphics, Audio visual equipment and systems, Sales promotion and point of purchase ad tools
零售连锁企业 Retail Property
连锁超市、购物中心、百货商场、购物中心、家电/家居连锁企业、城市综合体、商业地产开发商;连锁品牌店、专卖店等;
Property developers (mall/shopping Centre developers and hotel developers), Chain Store/specialty store management companies, Asset management companies
观众构成Who should attend?
Visitor from the following categories will find us highly relevant to their business needs.
Senior Retail Managements 零售业管理层
Retail properties and Malls 零售物业和购物中心
IT Directors/ Managers信息技术总监/经理
Visual Merchandisers 视觉陈列专家
Security Directors/ Managers安保总监/经理
Operation managers运营经理
Architect/ Interior Designers建筑师/店装设计师
Marketing/ PR Consultants营销/公关顾问
Senior Managements of Hospitality招待行业高层
Senior Managements of Entertainment and Amusement游艺娱乐行业高层
Business Facts of Africa非洲商业现状
Face to Face communication is the key to success
面对面交流时成功的关键!
Price advantage is always the most competitive factor
价格优势永远最具竞争力!
Should put away any worries
需要打消一切顾虑!
South Africa doesn’t apply quota or limitation to products of leisure and recreation
南非对休闲娱乐行业产品没有任何配额或其他限制
Chinese Perception of African businessmen: Chinese Product may be both high and low quality that depends on the price. The matter is reliability.
对中国商品的看法,中国产品有优有劣,产品质量主要取决于价格,更看重合作伙伴是否可信赖。
如何组织非洲的观众How We Attract Visitors in Africa
全球展会推广
Global Exhibition
数据库电邮营销
Database Email Marketing
国际呼叫中心电话邀请
Int’l Call Center Tele-inviting
当地协会组织直接邀请
Association Directly Inviting
专业网站宣传
Industry Website Promotion
当地专业纸媒宣传
Local Paper Media
当地电台宣传
Local Radio Promotion
邀请函直邮
Direct Mail Marketing
SMS/FAX Sending
短信传真发送
Outdoor Advertising
目标人群
Target Visitors
非洲区域B2B和相关专业网站宣传 African B2B & Industry Website Promotion
海外合作伙伴的支持
与国内外200家相关协会、专业网站、刊物合作,宣传中国的优势产品及非洲的巨大潜在市场,介绍本次盛会,吸引全球采购商前来参观采购;
Cooperate with 200+ related associations, websites and magazines, both foreign and domestic, to showcase the competitive products of China and huge potential market of professional sound & light in Africa
关于展馆The Venue
Johannesburg Expo Centre
Johannesburg Expo Centre (JEC) - South Africa's largest purpose-built exhibition, convention and events venue - is one of Johannesburg's best known landmarks.
Multipurpose exhibition halls providing over 50000 m² of space under roof.
Over 100 000m² of outdoor exhibition space.
Conference rooms encompassing 4 000m².
A multi-purpose arena that can accommodate up to 20 000 people.
More than 15 000 parking bays.
Five star catering facilities.
24 hour security.
Convenient location with ease of access to all of Johannesburg's major arterial highways and within 30 minutes from OR Tambo International Airport.
Within 15 Minutes to a variety of choice hotels ranging from 3 star to 5 star.
World class facilities, validated by the receipt of the coveted PMR Africa Diamond Award in 2007 and 2011.
约翰内斯堡展览中心,南非最大的专业展览、会议及节事场地,也是约翰内斯堡最著名的地标建筑之一。约翰内斯堡展览中心室内展览面积5万平方米,户外展览面积达10万平方米,另外会议面积4000平方以及可以容纳2万人的多功能竞技场。会展中心配套15000个停车位、五星级餐饮设施及24小时保安。交通便利,距离约翰内斯堡国际机场仅30分钟车程,展馆周边15分钟车程内多家3到5星级酒店可供选择。实至名归的世界级设施,连续从2007至2011年获得PMR非洲钻石奖。
Booth Fee展位价格
Deluxe Standard Booth: CNY ¥25,800 or USD $ 4200 (3m X 3m)
豪装标摊:RMB 25800元/9M2(3Mx3M)
Price included: Stand Construction, carpeting, 1 plug point, 2 spot lights, one table, 4 chairs, 1 wastebin,1 front desk & 1 barstool, Badges(corner stands will have two open sides.)
标准展位价格包括:展位搭建,地毯,插座一个,2盏射灯,一桌子,4椅子,1废纸篓,一接待台和吧台椅,参展证(拐角展位双开口)
Space Only: CNY ¥2,580/Sq.m or USD $ 420/Sq.m (Min. Space:36 Sq.m)
展场空地:RMB 2580元/M2(36平米起租)
Price included: distribution board installation, Badges
空地展位价格包括:电箱安装,参展证
Can you afford being not to participate in it?
补贴政策
根据《中小企业国际市场开拓资金管理办法》的基本政策规定:
第五条:支持对象为中小企业独立开拓国际市场的项目;
第九条:市场开拓资金主要支持内容包括境外展览会;
第十条:市场开拓资金优先支持面向拉美、中东、东欧、等新兴国际市场的拓展;
第十二条:市场开拓资金对符合规定且支出不低于一万元的项目予以支持;
根据《广东省出口企业开拓国际市场专项资金申报指南》关于南非展的补贴办法方案,具体补贴资金以最终政府补贴政策为准。
对参展企业1名参展人员交通费、住宿费支出给予不超过50%的资金扶持。
补贴申请流程
联系订展——资质审核——出国参展——提交申请——主办反馈
欲了解详情,请联系主办单位
2016南非展精彩行程预告
香港直飞约堡—开普敦●鸿威展团私家定制十天游
8月2日 香港出发直飞约翰内斯堡
8月3-4日 布展
8月5-7日 展览
8月8-9日 约翰内斯堡-开普敦
8月10-11日 约翰内斯堡-香港
业界观察——南非主要零售商非洲各地寻找商机以拓业务
Market Observation--- South Africa’s Major Retailers to Expand Business in Africa
南非主要零售商 Pick n Pay、Shoprite Checkers、Massmart 和 Truworths 正在非洲各地寻找商机,以拓展业务。
As South Africa’s major retailers, Pick n Pay, Shoprite Checkers, Massmart and Truworths are seeking opportunities to expand business in Africa.
Pick n Pay 是南非最大的零售商之一,已在莫桑比克首都马普托开设首家商店,并计划在今年稍后时间再多开两家店铺。该公司亦利用现有网络,发掘其他商机。
Pick n Pay 把重点放在该集团认定有重大商机的国家,并已完成其非洲南部业务的一项战略目标。Pick n Pay 在集团内部建立全面整合系统,使业务流程更有效率,并且计划在非洲南部开设更多输送中心。Pick n Pay 的策略主要是通过与本地商店合作和特许经营来扩展,但在津巴布韦则设有自营店。该公司管理层认为,南部非洲发展共同体(SADC)区域内存在最大的商机。
Pick n Pay 的业务遍及津巴布韦、博芝瓦纳、莱索托、纳米比亚和赞比亚。在截至2012年3月的一年内,该公司计划在莫桑比克再增加两家店铺,而在毛里求斯开设两家,马拉维一家。
Being one of the largest retailers, Pick n Pay set up its first store in Maputo, capital of Mozambique, and opened two more outlets later in 2012. It’s looking for other opportunities to build on its existing presence.
Pick n Pay focuses on countries where the group has identified significant opportunities, and it has already achieved a strategic goal in Southern African operations. In addition, more distribution centers in this region are under planning. Pick n Pay mainly expands its business through partnerships with local stores and through franchising. The management thinks that Southern African Development Community (SADC) region boasts the most significant opportunities.
It has operations in Zimbabwe, Botswana, Lesotho, Namibia and Zambia.
Shoprite Checkers 在南非以外的15个非洲国家设有161家店铺,较其竞争对手 Pick n Pay 早着先机。不过,Shoprite 认为,利润最佳的地方是西非,而不是东非或非洲南部。
Shoprite Checkers has established 161 stores in 15 African countries except South Africa, having a head start over Pick n Pay. It considers that instead of East Africa, West Africa is the most promising market.
Massmart 集团亦北上发展,重点是在撒哈拉沙漠以南的非洲地区拓展业务,包括在建筑、五金和工具市场引入其自行装配产品业务 Builder’s Warehouse。
Massmart 已在12个非洲国家开设30家店铺。今年稍后时间,将在博茨瓦纳开设一家 Builder’s Warehouse 店,而在本财政年度内亦会在南非以外开设5家店铺,包括 Game 及 Builder’s Warehouse。
Massmart also heads north and gives priority to sub-Saharan Africa, including introducing its brand, DIY Builder's Warehouse, for the building, hardware and tools markets.
Up to 2012, it altogether owned 30 outlets in 12 African countries. After that, more Game and Builder’s Warehouse outlets have been set up.
美国巨擘沃尔玛(Wal-Mart)有意购入 Massmart 的新股藉此在非洲扩展,问及 Pick n Pay 的行动是否对此作出回应,该公司表示在多年前已开展在非洲扩展的策略。
在约翰内斯堡上市的服装零售商 Truworths 将于未来数年在尼日利亚、安哥拉、加纳和毛里求斯开设店铺,瞄准高增长和战略性市场。
Truworths 共有543家店铺,在南非以外有35家,其中纳米比亚有17家,而在博茨瓦纳、肯尼亚、坦桑尼亚、赞比亚和莱索托的18家则是特许经营店。该公司还持有 Truworths Zimbabwe 的35%股权。后者以 Topics 和 Number One 的名称经营58家商店。在尼日利亚,Truworths 今年将先开设两家或者更多自营店。尼日利亚与埃及同被高盛(Goldman Sachs)列入有潜力成为经济大国的未来11国。对南非零售商来说,安哥拉存在语言障碍。因此,Truworths 集团选择采用特许经营模式,与当地企业合作。
Truworths, the Johannesburg-listed fashion retailer, will open up stores in Nigeria, Angola, Ghana and Mauritius over the next few years, targeting high growth and strategic markets.
In total, Truworths operates 543 stores, 35 of which locate outside South Africa, including 17 in Namibia and 18 franchises in Botswana, Kenya, Tanzania, Zambia and Lesotho. It also holds 35% shares in Truworths Zimbabwe, which has 58 stores under the banners of Topics and Number One. In Angola, where there's a language barrier for South African retailers, the Truworths group joins hands with local partners by employing a franchise model.
南非共和国简介
南非地处南半球,有“彩虹之国”之美誉,位于非洲大陆的最南端,人口5059万,分黑人、白人、有色人和亚裔四大种族。陆地面积为1219,090平方公里,其东、南、西三面被印度洋和大西洋环抱,陆地上与纳米比亚、博茨瓦纳、莱索托、津巴布韦、莫桑比克和斯威士兰接壤。东面隔印度洋和澳大利亚相望,西面隔大西洋和巴西、阿根廷相望。
南非是非洲第一大经济体,也是非洲工业和经济最发达的国家。自然资源十分丰富,国民在非洲拥有很高的生活水平,南非的经济相比其他非洲国家是相对稳定性的。矿业、制造业、农业和服务业是经济四大支柱,深井采矿等技术居于世界领先地位。南非财经、法律、通讯、能源、交通业发达,拥有完备的硬件基础设施和股票交易市场,黄金、钻石生产量均占世界首位。深井采矿等技术居于世界领先地位。
约翰内斯堡——南非会展之都
南非是非洲的工业大国,也是会展经济最发达的国家,南非在14个撒哈拉以南国家的经济产值中,占据了大约80%的份额。这不仅使南非成为该地区最富吸引力的市场之一,而且越来越多的外商将他们在非洲的分支机构搬设于南非,有力地推动了南非会展业的发展。据南非展览协会提供的数据,南非每年举办的展览会有300多个,拥有15个展会场馆,并每年组织112场商品交易会。
约翰内斯堡是南非的经济中心和会展之都,也是南部非洲第一大城市,南非65%的展会都在约翰内斯堡举办,凭借其雄厚的经济实力及对周边国家的辐射能力,其会展业在整个南部非洲地区处于遥遥领先的地位。
温馨提示
时差
南非时区为东二区,比北京时间晚六个小时。
银行及货币
南非货币为兰特,人民币在当地不能兑换,所以请备足美元。当地银行和Bureaux de Changes均可兑换,兰特汇率变动较大,目前兰特对美元汇率为10.6:1左右。主要的国际信用卡如American Express, Diners Club, MasterCard, Visa及其附属卡可在全境使用。
穿衣
南非位于南半球,季节与国内相反。如夏天来南非,最好穿比较轻的(棉和尼龙)短袖衣服。但晚上较凉,需备一两件运动衫或套头外罩。另外,夏天必须备雨伞。
小费
在南非付小费没有固定的标准,需要因事因时因人而宜。按照国际惯例,每人每天应付导游、司机每人各2美金左右。以下情况也应酌情给予一定的小费:替叫计程车的酒店服务生,计程车司机,餐馆、酒吧的服务员,客房服务员,酒店的行李员,导游,司机的额外服务等,小费标准一般为消费额的10-15%。
就医
南非医疗发达,医生水平也很高。但考虑到南非的艾滋病泛滥,建议大家到私立医院就诊;但同时私立医院费用很高,所以建议大家备足常用药,如黄连素、感冒药、消炎药、止痛药、创可贴、晕车药等;年长者也请针对自己身体情况的需要,带好备用药品。
防疫
中国公民来南非只需注射黄热病疫苗,入机场时出示国际通用的疫苗注射证明。
交通安全
南非车辆是靠左行驶,市区限速60,高速限速120 ,但车速一般都超过此限,所以大家一定要遵守交通规则:过马路请走人行横道,指示灯绿灯亮时才可通过;有些城市设有自行车道人不可站在或行走在自行车道上,否则一旦发生事故,责任须由行人自己承担。
联系方式
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